Analysis of Edinburgh Napier magazine - front cover

The red triangle

Target audience

The primary audience for this magazine is for 18+ as it is for a university. They could also rank a bit younger for the audience as well for example 16-18 for people thinking about going to the university. The secondary audience are the teachers, governors, parents, etc.

Masthead

The masthead is big which is good as it should take up about 1/8 of the page which it does. The colours of it also are unisex as they are red, black and white. The only problem with it is that the background is to dull. It is just white it should have a design of some sort behind it. The writing is also bold which helps it stand out. It sort of relates to the audience as it’s a unisex title but it defiantly needs an image behind it.

Layout

The layout of the magazine is very good as it just has one main image instead of a few. The image is very well taken as it’s a long shot of the building however there is other stuff happening in front of it. The writing on the side is also very well placed as we can still see the university building whilst the teasers are down the other side of the page. This suits the target audience well as it’s very well placed as has teasers.

Colour

The colours are unisex which doesn’t leave out any of the target audience which helps them get more readers. With the white writing it stands out from the rest. This is also why they have it in bold to make it stand out even more. There are only 3 main colours on the cover which suits the target audience as there isn’t too much to look at.

Imagery

The image is very well taken; it is a long shot of the university with stuff happening in front of the building. It suits the university but maybe should have some secondary images to show what has been happening at the school for example sports etc. They also took the photo whilst it was sunny and blue sky thus trying to show that it’s a happy place to be.

Typography

The text on the front cover is very well presented. The main facts are in bold and white on the page which makes them stand out more. There are teasers to show the audience what is in the magazine. It also has a major story about the year in highlights this basically gets the whole of the target audience involved if you already go to university here.

Conclusion

I believe this university magazine is very well presented to the target audience it tries to get everyone involved. The image is very well taken and the writing is very well placed at the side. The one thing that really could be improved on is the masthead as it is to plain.