Edinburgh University magazine contents page

Content pages for the red triangle

Target audience:

The target audience for this magazine is for 18+ university students. It can also rank a bit lower for 16-18 year olds as they may be looking to go to the university.  The secondary audience is for teachers, lectures, governors, parents, etc.

Layout:

The layout of the contents page is very neat. Most of the text is in text boxes and the images are separate. Some of the text also curves around the image. The text is all together and is well spread out across the pages. There is some writing on the images thus helping the audience know what page it is on. It is also set out in to columns and subjects, which makes it easier to read about the subject that you want.

Colour:

The colours of the pages are red and white. Using white is a good colour as it is gender neutral. The red makes the pages have a main colour and directs the audience eyes to the page. The colours of the images match that of the background thus making them suit the contents page.

Imagery:

The images on the content page are also formal and very grown up. They show images for both genders and for most subjects. This makes their target audience very wide. The images are very well taken as the lighting is very good in all of them and there not pixelated. Most of the shots are medium to close up shots.

Typography:

The text for the content page is formal thus linking it to the target audience as the text is grown up for the university students. The text on the red page isn’t very easy to read, as it is white writing on a red background. This text is also very small that makes it harder. The bit that’s telling people what’s in the magazine is easier to read and stands out more. This might show that they want people to look at the content page and not the other piece of writing on the page.

Conclusion:

I think that this contents page is very well presented as the colours are unisex and the images show something for everyone thus making them have a wider target audience. The only thing I would change is the white writing on the red background as it is to hard to read.