Friday, 27 January 2012

Bodmin College magazine front cover

Bodmin College Magazine

Target audience:
The primary target audience is students for both genders 11-19 ages.
The secondary audience is teachers, parents, governors, etc.

Masthead
The masthead does not stand out from the background. The colours are dull and doesn’t stand out from the leafs. The masthead is also to small and should take up about 1/8 of the page instead of it being small like it is. In short it is not set for the target audience as the colours are to dull and do not stand out.

Layout
The layout is poor it has three main pictures, having one main picture would be better with text around the side and also maybe have some minor images. It should have some text to tease the target audience in to reading the magazine. The images are also very poorly taken long shots.

Colour
There is too much colour in the images making them not contrast with the text (3/5 colours). With the white writing of the text it is hard to read especially the bold writing in the middle. The middle part of the magazine isn’t even readable. The text doesn’t suit the target audience as there are too many colours (to much stuff happening).

Imagery
The quality of the images are awful. They are all long shots and are blurred which can make the images hard to see and make out. The purple smoke down the bottom defiantly doesn’t suit the image as it makes the kids look ill. They should have other images for example more sports or older students, as this would relate to a higher target audience.

Typography
There isn’t much text on the front cover. There isn’t even a main story to tell the audience what is in the magazine and what it is about. They have got a title that said about the dance platform which rules out most of there target audience, as if you didn’t get involved (in it or watched it) you aren’t going to want to know about it or else you would have gone to see it.

Conclusion
I believe this front cover is really below average as the images are very poorly taken and the writing does not relate to the target audience. I can barely read the writing, which doesn’t make it stand out from other front covers.

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