Friday, 9 March 2012

Survey monkey for my target audience

Here is my survey monkey analysis for my target audience. I made this to find out my target audience and what features they would like to see in my magazine. Here are the questions I posted and what my target audience replied.
Here is my age question to find out how old my target audience were answering the question and getting a ruff idea of what age to aim for. From these results I have found that most of them were between 17-23.
Here is my question to see what gender most of my target audience answering my survey monkey. I found that the genders were almost equal, either way I am going to make my magazine gender neutral.
This question was to find out if my target audience read music magazines. This helped me to know how accurate my survey was, as some of them don't read music magazines their comment aren't as useful as the ones that do. In this case most of my target audience occasionally read music magazines which is helpful to a certain extent.
Here is a question to see which magazines are most popular to see which style to use as a style model. Some people didn't answer the question as they don't read music magazines. However the ones that did answer the question were very varied, although the 'Q' magazine did get the most votes just.

Here is a question to find out what genre of music my target audience like. There were many different answers in this text box, however the one that was mentioned the most was indie music, with rock a close second. This question helped me to know what genre of music my target audience enjoy and what route to go down with the image on the front cover.

This question helped me find out what colours to use on the front covers. Most of my target audience preferred black and white. I think that using black and white will make it stand out. Some of my target audience also said that they would like some red. I think this will make it more horror music thus changing the genre of my music magazine.

I asked my target audience what they would like to read about in the magazine itself thus helping to know what to put on my content page. Most of them wrote something about celebrities and backstage gigs so I will add this on to my content page.
I then asked them what I should call my music magazine. I gave them a choice out of four and most of them voted for 'The Incrowd'. This will be which masthead I will use for my music magazine.
I then asked them how they would lay out the front cover. However some of the answer that I wrote broke common conventions. The answer that most of them put however didn't break this conventions which will make it easier to make a more realistic magazine.
The next question in the survey monkey was asking them how much information they would like to see on my contents page. Most of them said that they would like to see key pieces of information but not overloaded with information. This also sticks to common convention which will help me create my magazine with more ease.
I then asked how many images they would like to see on the contents page. Most of them answered that they would like 3 images. I think when I make my magazine I will use one big image and two smaller ones.
I asked how many images they would like to see on my double page spread. Most of them said they would only have one image on the double page spread, however the votes are varied and I may even use two images.
I then asked where they would put these images and most of them said that they would put it bottom right. This is a good idea as the text could be leading to the image of the star. However I believe it may look better at the bottom left but I will go with my target audience on this one.
My last question was asking them how much detail they would like to see on the double page spread. They answered that they would like to see enough information so that they learned something about the star, however they wouldn't want to see blank spaces or loads of text on the double page spreads.

After doing this research I have decided to listen to my target audience and make an Indie magazine. I think this would be a good choice as well as I mostly listen to Indie music, so this relates to me. Many major bands have the link of Indie music for example Pendulum, The killers, Muse, etc.

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