Box office: $44.9 million
Budget: $5 million
Distributed by: 20th century fox
Genre: Horror
Certificate: 18
Release year: 2002
At the start of the horror film trailer '28 weeks later' we see the film trailer certificate on a green screen. The certificate then disappears and the film logo of Fox search light production, however this is a play on words the actual company is just Fox. The search lights are used as a pun as the longer the logo stays on the screen the search lights turn off until we have a completly black screen, this tells the audience that the trailer is horror as black could be linked to the genre. Whilst this is happening we hear non-digetic sound of the search lights switching off. This sells the production company to the audeince telling them that they were involved.
Straight away we have simple white text on a black background appear which reads 'On the first day', whilst this is on the screen we hear non-diegetic of a siren which you could relate to as warning the audience of danger. The text half fades on the screen and then appears fully again, this happens numerous times. When this occurs we hear non-diegetic sound of people screaming, this connotes to the audience that the people are underthreat. The screen then flashes white before the word 'Exposure' appears. The typography of the text is bolder than the other text which makes it stand out towards the audience. The camera then seems to be in the perspective of something running at a women. She appears to be scared. The camera runs at the women until we get to a close up of her. This could explain the screams we heard earlier. Then the scene turns to black and more text appears. This text reads 'Day 3' it is in the same text as 'On the first day'. The screen again flashes white and more text appears which reads 'Infection' and yet again it is bolder. We hear non-diegetic sound it sort of sounds like a monster/zombie. The further the film trailer goes on the audience start to understand the story behind the disease which turns people into zombies.
The screen then flashes quickly three times and we can make out people running into their vehicles. There seems to be something after them. As the camera is at foot level we can see rats running a long the floor, this suggest that the rats are infected and are spreading the disease. 'Day 8' appears on a black screen then and we can hear diegetic sound of someone breathing heavily. The scene then changes to a young adult female lying on a bed, she seems dazed. We can tell this as the camera seems blured, which adds an effect to the audience, feeding them information maybe suggesting she has been biten, etc. The black screen appears again with the same bold typography as before however this time it reads 'Epidemic'. This disappears and we see a quick scene of people running, the camera again is at foot level. This turns black and then we see another quick scene of someone shinning a flash light, this links to the search light production from fox. 'Day 15' then appears on the screen in the same font as it has done during the whole film trailer. When this is happening we hear non-diegetic sound of the siren going off again. Then more fast flowing scenes occur going straight from black to scene to black to scene. The scenes seem much more lighter however are still scenes of people running away. The screen goes black again with text reading 'Evacuation'. When this is on the screen we hear non-diegetic sound of police sirans (This siren isn't the same as before however and is much more identafiable). This text seems to half disappear before being replaced. The word evacuation tells the audience that they are evacuating the city trying to save everyone.
The screen stays dark with the text 'Day 20' written on it. We then see numerous explosions which tell the audience that they are trying to distroy the disease by what ever cost. The word 'Devastation' then appears on the screen and comes from out of the darkness towards the audience. We then see a man get out of a hospital bed the camera looks down on him, this could state that he is a lower class. The screen then turns black with the words '28 days' this then fades to black and comes back reading '28 days later' this reminds the audience of the film title. It also gives the indercation that the film trailer is about to pick up the pace. When this occurs the film trailer is silent. We then see this man looking around trying to find people the scenes change and sometimes fade to black. Again fading to black could relate to the genre of horror. We see phones swinging, we don't know if the man has touched them or there is someone there with him, this teases the audience. When all of this is happening the film trailer remains silent. The man then exits the hospital and looks around outside, there are numerous images of the devastation in the town and close ups on the mans face, thus showing the audience features in the film. This establishes the scene for the audience. We hear the man shouting 'Hello' down the streets this tells us that he is looking for someone to help him as he doesn't know what is happening. This dialogue echos down the streets. As the word evacuation had already appeared on the screen it tells the audience he has been left behind and will have to try to escape to save his life.
We then see a close up of the mans face which looks like its covered in blood, the title of the film is written in the middle of his face. So this doesn't tell the audience if this is part of the film or not. This fades to black. We see more text appear telling the audience who is involved in the film and what other films they have created. This text is white on a black background and is very easy to read for the audience. As this is happening we hear non-diegetic sound which could be related to a horror film/zombie film. The scene then goes to a close up of the mans face, he seems as if he has been alone for ages and is starting to struggle. The non-diegetic sound continues. The scene change to a black screen with more text on it saying 'The days are numbered' this connotes to the audience that if he doesn't escape he will die. This text travels away from the audience into the darkness. We then see a quick scene of zombies against glass, however this happens really quick. There is no sound when this happens, this doesn't stick to common conventions as normaly we would hear an attack to scare the audience. The screen then turns black for the final time with text on it saying soon. The screen also has the film logo again in the bottom right hand corner and there website to find more information in the bottom left. This text disolves into darkness as we hear a zombie scream. Then lastly more text appears to do with copyright.
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