Tuesday, 25 September 2012

Film trailer analysis - Alien Vs. Predator


Alien Vs Predator
Box office: $172,544,654
Budget: $60 million
Distributed by: 20th century fox
Genre: Sci-fi/Horror
Certificate: 18
Release year: 2004



At the start of the Sci-fi/Horror film trailer "Alien Vs Predator" we see the film trailer certificate on a green screen. This then disappears and the film production logo (20th century fox) appears, however it isn't in its usual form as it appears to be much darker which tells the audience straight away the film trailer they are about to watch is the genre of horror. We also don't hear the usual 20th century fox non-diegetic sound instead we hear other different non-diegetic sound that sounds like a horn which gets louder as the logo stays on screen, which builds tension before the film trailer has even began. Throughout the rest of the film trailer the film production logo of 20th century fox stays in the bottom right corner, the logo is in grey which doesn't stand out to the audiences eyes however they would be watching the film trailer. This sells the production company to the audience. The screen then turns to black.

After the screen turns to black we have numerous shots which fade in towards the alien/predator after every shot we see it then fades out back to black, this connotes the genre of horror. They use close up shot on the alien/predator so we can't tell exactly what they look like thus teasing the audience to watch on. The camera pans when these close ups are shown so that the camera is moving over the bodies of the alien/predator. These close up shots include the likes of claws from the predator etc. Whilst these close ups are happening we hear diegetic sound of the alien or predator, you can tell the difference between the two creatures. Half way through the sound gets more intense building up towards the end of the film trailer, the scenes get quicker and more movement is seen during the fade ins and fades out of the pan shots. The diegetic sound of the creatures gets louder and more aggressive. We can also hear the normal intense sound for horror films as it is building up towards the end.

We start to see flashes of the creatures faces, which leads to the audience starting to know what these creatures look like if they hadn't seen the spin of films of "Alien,1,2,3,4" and "Predator,1,2". These flashes of their faces don't even last for a second which tease the audience even more, these scenes fade straight to black like the rest of the trailer. After numerous pans, close ups of the alien/predator the screen fades to black. White texts appears on the left of the screen which reads "Whoever wins..." the camera zooms out slowly from this before the text disappears. As this happens more white text appears on the right side which reads "We lose" this carries on zooming out. This text tells the audience that we have no chance against these creatures. The text is also in capital letters which emphasises how important this text is for the film. When the first bit of text appears we still hear a little bit of diegetic sound from the alien/predator however this becomes silence by when the second part of text appears.

Then the screen flashes white before numerous of really quick scenes happen. We hear the diegetic sound of the alien/predator scream. The scenes we see are still dark and misterous but we can see more features of the creatures, for example the equipment of the predator. The quick scenes make them seem as if they are in battle against each other which leads the audience to be excited. This links to one of the uses and gradification theory from Blumer and Katz, that audiences watch films, trailers, etc. to become thrilled or excited. The scenes are also very jumpy especially when the alien goes to attack near the end this relates to horror. When the alien attacks the screen the flashes white again with the film title Alien vs Predator appearing. The text drifts backwards just alittle bit before the screen flashes white for the final time, before we see the words "On earth summer" this tells the audience the setting etc, feeding the audience information. Behind the text we see the earth with the camera panning in towards it. Finally they have added their website to the bottom of the screen so if the audience want any more details/spoilers they can go to their website.

From this teaser trailer there hasnt been any actual film footage seen, however they have introduced both of the creatures.

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