The Alien vs. Predator film poster is used to tease the audience into wanting to see the sci-fi film. This links to Blumer and Katz theory where by audiences are allowed to escape from reality. There are many aspects on this teaser poster that makes it stand out. An example of this would be the film title in neon glowing blue, this tells the audience straight away that this film is the genre of sci-fi. The neon blue could also target the male demographic audience. The typography used on the poster is a simple text which is easy to read. All of the text is in capital letters making it stand out towards the audience. Underneath the title is the date (Coming Autumn 2004), this gives the text a chronological order so that the audience read the main pieces of text first. The final piece of typography shows the films tag line "Whoever wins. We lose.", this creates fear for the audience as it connotes that their is no chance of us beating these two sci-fi villain creatures. This links to Propp's theory of key character that there is always villains, heroes, etc, obviously the audience want the humans to survive however they have two villains to escape from.
This film poster of Alien vs Predator is very dark and misterious which connotes to the audience that this is a horror film. It also connotes isolation which could lead to audience believing that the humans are trapped, especially if they add the isolation with the tag line. The darkness links to Levi Strauss's theory of Binary opposition of the contrast between the light and the dark. The light on the two creatures reflects off of them towards the reader, however you cant see the creatures eyes. This hides their characters as you can't be sure if they are both evil as one may be fighting to save the human race instead of them being villians. However this changes especially with the Alien as we can see its shinny dark teeth this denotates fear into the audience, showing that the creatured should be feared.
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